TripAdvisor, Expedia and Hotels.com are on the tip of consumers’ tongues when planning vacations

TripAdvisor, Expedia and Hotels.com are on the tip of consumers’ tongues when planning vacations Engagement Labs released its TotalSocial rankings on the top performing online travel agents (OTA) in the U.S. The analysis finds that the OTA category as a whole performs better in terms of offline (face-to-face conversations) as compared to online (social media). Source: Hotel Marketing TripAdvisor, Expedia and Hotels.com are on the tip of consumers’ tongues when planning vacations

Cloud-based hotel software has failed, but a new paradigm is on the horizon

Cloud-based hotel software has failed, but a new paradigm is on the horizon Most hoteliers agree that the cloud is the way to go. This is not new. They believed in the cloud for five to ten years already. However, penetration of cloud hotel software is only around 1%. It’s even lower in chains. Source: Hotel Marketing Cloud-based hotel software has failed, but a new paradigm is on the horizon