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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Google Travel wants to become more connector than booker

Google Travel wants to become more connector than booker Speaking at the Skift Global Forum, Google’s head for the search engine’s travel product sees a future for Google Travel in its assistant tool for eventually booking flights, giving recommendations and helping to concisely plan itineraries – all over voice. Source: […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The bar has been raised for digital experiences

The bar has been raised for digital experiences A Webby Awards executive at the Mobile Marketing Association’s SM2 Innovation Summit stressed the importance of standing out in the digital realm now that consumers, brands and small businesses alike all have access to the same content creation tools. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How Expedia turns visitors into customers

How Expedia turns visitors into customers As a large travel site, Expedia gets its users from search, social, referrals, direct type-ins and paid channels. How Expedia tailors its user experience for visitors coming in from each of these channels can teach you a lot about conversion rate optimization. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

For Expedia and Priceline voice-based search is the next frontier in travel

For Expedia and Priceline voice-based search is the next frontier in travel It’s hard to disagree with the fact that travel planning and booking are set for a social revolution. But how long will it be until voice-controlled interfaces hit the mainstream? Source: Hotel Marketing For Expedia and Priceline voice-based […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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