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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Expedia trolled Trump on Inauguration Day with anti-wall TV ad

Expedia trolled Trump on Inauguration Day with anti-wall TV ad A lot of public companies are actively wondering how they will counter an onslaught if they become a target of the new administration in Washington. It’s therefore a fairly gutsy act when Expedia sticks its proverbial neck out. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hilton targeting upscale, unbranded hotels with new Tapestry Collection

Hilton targeting upscale, unbranded hotels with new Tapestry Collection The segment provides Hilton with massive growth opportunities, given it is estimated there are over 15,000 unbranded hotels in the upscale segment around the world. Source: Hotel Marketing Hilton targeting upscale, unbranded hotels with new Tapestry Collection

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotel distribution wars have moved beyond black and white

Hotel distribution wars have moved beyond black and white Hotel chains have been successful in driving more direct traffic and taking brand share away from the online travel agencies, but 2017 will say a lot about whether their strategies are sustainable. Source: Hotel Marketing Hotel distribution wars have moved beyond […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Is Google Flights fuelling a new global metasearch flight consolidation?

Is Google Flights fuelling a new global metasearch flight consolidation? The global meta search players are moving pieces to prepare for the ongoing battle against Google. The search giant’s massive reach, combined with its vast resources and focus on travel, might otherwise wipe out the world of Flight Metasearch as […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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