Mobile to account for 40% of US digital travel sales in 2017 As the summer travel season officially gets under way, a growing number of Americans will use their smartphones and tablets to book a trip, according to eMarketer’s latest forecast on digital and mobile travel. Source: Hotel Marketing Mobile to account for 40% of US digital travel sales in 2017
How Hotels.com looks toward mobile future From st udies with millenials Hotels.com learned that they like the apps for the sake of convenience in particular, but also some of the features, like the filters and being able to book on the app straightaway with a stored credit card. Source: Hotel Marketing How Hotels.com looks toward mobile future
Marriott: Design tech backwards, put people first Marketers that focus on their martech stack first, instead of designing backwards with their customers and staff in mind, are going to run into serious organisational and cultural challenges. Source: Hotel Marketing Marriott: Design tech backwards, put people first
What travel marketers need to know about local search and mobile With today’s connected mobile consumer, travel marketers can impact the mobile and local path to purchase – simply by being there in local search, being accurate, managing reviews, and providing “in the moment” customer service. Source: Hotel Marketing What travel marketers need to know about local search and mobile