What travel marketers need to know about local search and mobile With today’s connected mobile consumer, travel marketers can impact the mobile and local path to purchase – simply by being there in local search, being accurate, managing reviews, and providing “in the moment” customer service. Source: Hotel Marketing What travel marketers need to know about local search and mobile
Study: Hotels unprepared for data breaches Hotels did reveal to Hospitality Technology magazine that payment and data security would be their top focus for technology in 2017, and all you need to do is glance at recent headlines to realize why this is with good reason. Source: Hotel Marketing Study: Hotels unprepared for data breaches
Google searches correlate with hotel demand Higher Google search volumes have been found to “strongly correlate” with increased demand for hotel rooms, according to a report by STR and Google. Source: Hotel Marketing Google searches correlate with hotel demand
TripAdvisor gets a negative review TripAdvisor is in a tough situation. Its online-travel rivals are spending huge dollars on TV advertising in order to earn new business and TripAdvisor has little choice but to try to keep up. Source: Hotel Marketing TripAdvisor gets a negative review