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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

How hotels can use urgency to drive bookings

How hotels can use urgency to drive bookings While OTAs have embraced urgency as a sales tool, most hotels have not. This point of difference has undoubtedly helped OTAs dominate direct bookings, and yet such tactics are easily replicated. Source: Hotel Marketing How hotels can use urgency to drive bookings

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Restaurant-goers are eager for deals

Restaurant-goers are eager for deals Regular diners overwhelmingly want to receive information on discounts and special offers from restaurants, according to a Q1 2016 survey from Deloitte. Source: Hotel Marketing Restaurant-goers are eager for deals

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Marriott and Starwood merger starts with focus on loyalty

Marriott and Starwood merger starts with focus on loyalty With its $13 billion acquisition complete, Marriott International has taken the first steps to integrate with Starwood Hotels & Resorts by focusing on the two companies’ most loyal customers. Source: Hotel Marketing Marriott and Starwood merger starts with focus on loyalty

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Expedia: End to hotel dimming, spotlight now on commissions

Expedia: End to hotel dimming, spotlight now on commissions Even if the practice of dimming is no longer a strategy for some OTAs, other contentious issues remain in the OTA-hotel relationship not least of which is high commission rates. Source: Hotel Marketing Expedia: End to hotel dimming, spotlight now on […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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