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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Travel ad impact greatest in booking stage

Travel ad impact greatest in booking stage The largest potential for impact occurs during the initial stages of the booking path when 66% of American, 54% of British and 73% of Canadian travel bookers notice advertising, according to a new survey by Expedia Media Solutions. Source: Hotel Marketing Travel ad […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Channel surfing: Where consumers shop for travel online

Channel surfing: Where consumers shop for travel online When consumers plan their leisure travel, they quickly discover that there’s often more than one way to get from here to there. A new Expedia white paper examines how leisure travelers in eight global travel markets shop for and purchase their trips, […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Best Western integrates Expedia MeetingMarket technology

Best Western integrates Expedia MeetingMarket technology Expedia and Best Western have expanded their partnership with a new collaboration targeting the MICE industry, and will see more than 200 Best Western hotels adopt Expedia’s MeetingMarket tool, making it the first global hotel brand to white label the technology. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airbnb v NYC v Expedia: goodbye hotel, hello 21st century lodging?

Airbnb v NYC v Expedia: goodbye hotel, hello 21st century lodging? Whether Airbnb runs with the opportunity to become a fully-fledged recognised OTA remains to be seen. But the sooner that hoteliers recognise that one customer can buy into more than one concept, the more successful they will be. Source: […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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