Corporates overpay when they don’t audit hotel rates regularly Two recent studies highlight the importance of regular hotel rate audits so corporates can reap the full benefits of their negotiated programs. Still, the industry has a ways to go in terms of embracing regular rate auditing. Source: Hotel Marketing Corporates overpay when they don’t audit hotel rates regularly
Strong U.S. dollar has no impact on travel to Europe Many European travel brands hoped for more U.S. travelers as a result of a strong U.S. dollar over the past year. But it seems like many U.S. travelers haven’t received that message – or don’t care. Source: Hotel Marketing Strong U.S. dollar has no impact on travel to Europe
Airbnb tries to behave more like a hotel Less chatting on the couch; fewer idiosyncratic toiletries in the bath. Pursuing growth, the company promotes consistency among its millions of hosts. Source: Hotel Marketing Airbnb tries to behave more like a hotel
Scaling product at Airbnb Co-founder of Airbnb, Joe Gebbia, sits down with Reid Hoffman to talk about scaling the product for Airbnb, and how they thought about designing the full chain of the travel experience (not just the accommodations element). Source: Hotel Marketing Scaling product at Airbnb