For hotels to beat OTAs, it will be because of experience, not marketing Hotels will need to offer guests a reason to book directly and that will require that they tap their ability to segment guests and deliver better experiences to guests that direct book. Source: Hotel Marketing For hotels to beat OTAs, it will be because of experience, not marketing
5 hotel marketing tips for better Google search results While bringing in website traffic certainly is one of Google’s most important functions, it’s not the only way hoteliers can leverage success from the search giant. Source: Hotel Marketing 5 hotel marketing tips for better Google search results
Tricks of the travel trade: tackling three key digital marketing challenges While a fast-evolving industry with increasing competition, fluctuating trends and a particular vulnerability for disruption in many shapes and sizes, the travel industry is often regarded as one of the most innovative when it comes to online marketing. Source: Hotel Marketing Tricks of the travel trade: tackling three key digital marketing challenges
Ian Schrager on the next generation of boutique hotels The next generation of boutique hotels, according to Ian Schrager, is about adding technology and business smarts to the tried-and-true formula that he and other boutique pioneers perfected nearly 40 years ago. Source: Hotel Marketing Ian Schrager on the next generation of boutique hotels