TripAdvisor gambles on TV campaign promising best hotels at lowest prices

TripAdvisor gambles on TV campaign promising best hotels at lowest prices TripAdvisor may be making progress on personalization and the balance between searching and booking, but Skift’s Dennis Schaal is not sure whether it has found a message that will resonate with consumers – one that’s different from Kayak’s and Trivago’s. Source: Hotel Marketing TripAdvisor gambles on TV campaign promising best hotels at lowest prices