When to book hotels directly Hotels and OTAs might be in an all-out war, but some travel experts think you can book with both, it just depends on when you’re looking to book. Source: Hotel Marketing When to book hotels directly
Marketing initiatives not the biggest driver of hotel bookings Hotels that switch to a multi-touch attribution model quickly learn, that they used to attributed much more than they should to targeted promotions. Source: Hotel Marketing Marketing initiatives not the biggest driver of hotel bookings
Google testing hotel price slider & carousel price labels These tests include price labels in maps and add a price slider filter and price labels in the carousel listings. Source: Hotel Marketing Google testing hotel price slider & carousel price labels
Dispelling 5 common TripAdvisor myths TripAdvisor’s content integrity guru Catherine Knapp shares a few facts behind a couple of misconceptions about TripAdvisor. Source: Hotel Marketing Dispelling 5 common TripAdvisor myths