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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Paris is blaming Airbnb for population declines in the heart of the city

Paris is blaming Airbnb for population declines in the heart of the city Between 2009 and 2014, the number of people living in Paris’s 1st arrondissement fell by 5%. The Paris mayor’s office attributed the falling urban population to lower birth rates, but also to an increase in second homes, […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Google upgrades mobile restaurant display with new features

Google upgrades mobile restaurant display with new features Google has recently rolled out a number of upgrades to their mobile restaurant search results: Speedier menu data in an AMP like form, more visual card like Local Finder results, and the addition of Happy Hours. Source: Hotel Marketing Google upgrades mobile […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The smart hotelier’s top ten digital marketing resolutions for 2017

The smart hotelier’s top ten digital marketing resolutions for 2017 For HeBS Digital, in 2016 successful hotel digital marketing campaigns were all about ‘Book Direct’ strategies. In 2017, lowering distribution costs (the only cost driver hotels have control over), will be the only way to improve top line revenue and […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airbnb is becoming an even bigger threat to hotels, finds Morgan Stanley

Airbnb is becoming an even bigger threat to hotels, finds Morgan Stanley The report, called “Who will Airbnb hurt more – ootels or OTAs? … one year later” says the threat is greatest for hotels because “Airbnb usage has increased more than we thought it would and cannibalization of traditional […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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