Maximizing revenue in hospitality Successful hotel marketers are getting more sophisticated about how they target potential guests, offer products and services to brand loyalists, and attract brand-agnostic customers to their properties. Source: Hotel Marketing Maximizing revenue in hospitality
Travel search, bargain hunting and the future of booking If you think metasearch revolutionized the act of shopping for travel, wait until these sites truly harness all the data out there. Source: Hotel Marketing Travel search, bargain hunting and the future of booking
Marriott reveals top trends in inaugural Summer Travel Trend Report 2017 Marriott announced findings of its inaugural U.S. Summer Travel Trends Report 2017 based an analysis of nearly 2 million Marriott.com searches and bookings in April and May for travel between the Memorial Day and Labor Day holiday weekends. Source: Hotel Marketing Marriott reveals top trends in inaugural Summer Travel Trend Report 2017
ASTA, Amex and GDS join criticism of British Airways’ new GDS fee Major travel industry organizations expressed alarm about a US$ 10 fee on GDS bookings by British Airways. The fact that it’s coming from a big player like BA is stoking fears that more airlines will soon follow suit. Source: Hotel Marketing ASTA, Amex and GDS join criticism of British Airways’ new GDS fee