The digital keys to hotel app success Securing real estate on a user’s mobile phone can be as competitive as securing an apartment in the New York real estate market. Source: Hotel Marketing The digital keys to hotel app success
Most hotel brands offer mobile apps, yet few get downloaded L2 reviewed 311 hotel apps to benchmark performance and identify best practices. The Hilton Honors and Marriott International apps are the only hotel apps to crack the top 30 travel apps, and are both updated an average of 13 times a year. Source: Hotel Marketing Most hotel brands offer mobile apps, yet few get downloaded
Corporate travel slow to embrace mobile booking Business travelers in Europe and the US are continuing to use desktop devices to make their travel bookings despite a surge in the introduction of mobile booking technology. Source: Hotel Marketing Corporate travel slow to embrace mobile booking
TripAdvisor’s smoother path to a takeover TripAdvisor has been mentioned before as an acquisition target, but could it now be laying the groundwork for a takeover? Tweaks to its executive-severance plan suggest so. Source: Hotel Marketing TripAdvisor’s smoother path to a takeover