When you should use OTAs – and when you shouldn’t Booking directly with a hotel can yield significant benefits over booking with a third-party site like an OTA. But the latter can remain an important tool for all types of travelers, when used properly. Source: Hotel Marketing When you should use OTAs – and when you shouldn’t
Hotel bookings beyond the browser Las Vegas Venetian is apparently the first individual hotel to offer direct booking for room reservations through Facebook Messenger. Here’s how it works. Source: Hotel Marketing Hotel bookings beyond the browser
TravelClick CIO: Changing user experience requires companies to go digital, employ data The travel industry has changed a lot since the rise of the internet. In response, the hospitality industry has had to up its game, working to increase its digital presence to ensure consumers can easily access amenities. Source: Hotel Marketing TravelClick CIO: Changing user experience requires companies to go digital, employ data
Booking.com testing B2B plattform for travel agents Travel agents who join the platform will be eligible for similar partner benefits as all Booking.com affiliate partners. The company currently has some 12,500 affiliates. Source: Hotel Marketing Booking.com testing B2B plattform for travel agents