Google says Hotel Ads are the big moneymaker in Europe

Google says Hotel Ads are the big moneymaker in Europe Google doesn’t talk about travel strategy very often but it’s clear from a recent interview that Hotel Ads is the breadwinner in travel among Google’s offerings while flights is the “upper- funnel product” that’s less lucrative but the starting point for consumer research. Source: Hotel Marketing Google says Hotel Ads are the big moneymaker in Europe