Google says Hotel Ads are the big moneymaker in Europe

Google says Hotel Ads are the big moneymaker in Europe Google doesn’t talk about travel strategy very often but it’s clear from a recent interview that Hotel Ads is the breadwinner in travel among Google’s offerings while flights is the “upper- funnel product” that’s less lucrative but the starting point for consumer research. Source: Hotel Marketing Google says Hotel Ads are the big moneymaker in Europe

Lola reveals pivot plans to target corporate travelers

Lola reveals pivot plans to target corporate travelers US travel start up Lola will unveil and version two of its app which connects travelers with live agents in the summer. Founder Paul English, who previously founded Kayak, told the Phocuswright Europe conference in Amsterdam said the firm was preparing to pivot. Source: Hotel Marketing Lola reveals pivot plans to target corporate travelers