‘Airlines don’t know it all’ on distribution Airlines need to collaborate with the industry to develop new distribution capabilities, not “try to force practices on the industry”, says Ian Heywood, head of product and marketing at Travelport. Source: Hotel Marketing ‘Airlines don’t know it all’ on distribution
OnTheBeach getting better at online marketing As a UK-based short-haul beach holiday specialist, OnTheBeach believes that its scale and technological capability is giving it the lead over traditional tour operators in a competitive environment. Source: Hotel Marketing OnTheBeach getting better at online marketing
Booking.com’s CMO on competing with Amazon and brand loyalty Booking.com’s CMO on what the company has been ‘lame’ at and why it has mapped its structure on Amazon. Source: Hotel Marketing Booking.com’s CMO on competing with Amazon and brand loyalty
Will travelers buy TripAdvisor’s new ad campaign? The company plans to emphasize its ability to find you low prices on hotels, but that’s getting harder as competition intensifies. Source: Hotel Marketing Will travelers buy TripAdvisor’s new ad campaign?