TripAdvisor gambles on TV campaign promising best hotels at lowest prices TripAdvisor may be making progress on personalization and the balance between searching and booking, but Skift’s Dennis Schaal is not sure whether it has found a message that will resonate with consumers – one that’s different from Kayak’s and Trivago’s. Source: Hotel Marketing TripAdvisor gambles on TV campaign promising best hotels at lowest prices
Facebook set to get ‘a lot more money’ from Priceline Facebook’s travel ads site for businesses could be in line for a big payoff, if it can just iron out a few things to make a key customer happy. Source: Hotel Marketing Facebook set to get ‘a lot more money’ from Priceline
Priceline’s secret sauce: humility, synergy and people CEO Glenn Fogel was in the keynote hot seat at EyeforTravel Europe last week talking about staying ahead of the curve. Source: Hotel Marketing Priceline’s secret sauce: humility, synergy and people
Last click attribution is killing your hotel marketing campaigns Booking a room at a hotel is a process. Judging your hotel and travel marketing campaigns at the finish line incorrectly assigns all the praise and investment to one single component. Source: Hotel Marketing Last click attribution is killing your hotel marketing campaigns