Last click attribution is killing your hotel marketing campaigns Booking a room at a hotel is a process. Judging your hotel and travel marketing campaigns at the finish line incorrectly assigns all the praise and investment to one single component. Source: Hotel Marketing Last click attribution is killing your hotel marketing campaigns
Priceline bookings soar, offers weaker outlook The increase of 24% year-on-year is more than $400 million compared to the same period in 2016 and just under $300 million higher than the record quarter the group had between April and June last year. Source: Hotel Marketing Priceline bookings soar, offers weaker outlook
Investors happy as TripAdvisor pulls back from struggling Instant Booking TripAdvisor is pulling back from a major strategic effort to get travelers to book hotels directly on its website after the initiative cut into revenue growth and sent the stock to its lowest price since 2012. Source: Hotel Marketing Investors happy as TripAdvisor pulls back from struggling Instant Booking
TripAdvisor relaunch to focus on price, consistency and user experience TripAdvisor has timed its confirmation of a relaunch and redesign with its first quarter earnings and is planning to spend $70-$80 million this year on the first phase of a TV brand campaign. Source: Hotel Marketing TripAdvisor relaunch to focus on price, consistency and user experience