Hotels vs. the (OTA) World Seven years ago, airlines were coming to blows with the OTAs. Now here we are in 2017 and hotels continue to ratchet up the pressure on online intermediaries, from direct booking campaigns and member-only rates to concerted lobbying efforts.Why now? What does it mean? And how will it play out? Source: Hotel Marketing Hotels vs. the (OTA) World
Hilton, Marriott mum as AH&LA redoubles anti-OTA efforts The largest U.S. hotel trade group is sharpening its attack on OTAs through broader lobbying efforts, even as the two largest U.S. hotel companies continue to boost room demand and take share from independent lodging operators. Source: Hotel Marketing Hilton, Marriott mum as AH&LA redoubles anti-OTA efforts
Facebook reveals ambitions for travel planning and booking Facebook has the potential to be a major travel industry platform in its own right, and it’s starting to offer an array of marketing and direct booking opportunities for hotels. Source: Hotel Marketing Facebook reveals ambitions for travel planning and booking
How travel is driving The Telegraph’s e-commerce business There’s more than one way for publishers to build an e-commerce strategy. The Telegraph believes that its habit of creating a substantial amount of travel content and its engaged readership puts it ahead of others. Source: Hotel Marketing How travel is driving The Telegraph’s e-commerce business