TripAdvisor scales back Instant Booking in favor of meta-search ads

TripAdvisor scales back Instant Booking in favor of meta-search ads TripAdvisor appears to be downplaying hotel booking on its own sites, giving more preference to metasearch links to partners in a dramatic reversal of its initial strategy for its so-called Instant Booking feature. Source: Hotel Marketing TripAdvisor scales back Instant Booking in favor of meta-search ads