Marriott’s take on digital marketing: Always look ahead Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer’s Maria Minsker about how the organization keeps marketing moving forward. Source: Hotel Marketing Marriott’s take on digital marketing: Always look ahead
TripAdvisor scales back Instant Booking in favor of meta-search ads TripAdvisor appears to be downplaying hotel booking on its own sites, giving more preference to metasearch links to partners in a dramatic reversal of its initial strategy for its so-called Instant Booking feature. Source: Hotel Marketing TripAdvisor scales back Instant Booking in favor of meta-search ads
Six trends shaping luxury travel in 2017 and beyond Everyone knows about the global luxury slowdown – there’s no denying that the luxury sector is coping with some headwinds right now. Source: Hotel Marketing Six trends shaping luxury travel in 2017 and beyond
Loyalty and hospitality: Taking on the OTAs at their own game After years of complaining about OTAs and how they have inserted themselves in the relationship with their customers, most major hotel brands have identified loyalty programs as the tool to re-engage directly with their customers – but for many, their efforts so far fall short of the goal. Source: Hotel Marketing Loyalty and hospitality: Taking on the OTAs at their own game