TripAdvisor scales back Instant Booking in favor of meta-search ads

TripAdvisor scales back Instant Booking in favor of meta-search ads TripAdvisor appears to be downplaying hotel booking on its own sites, giving more preference to metasearch links to partners in a dramatic reversal of its initial strategy for its so-called Instant Booking feature. Source: Hotel Marketing TripAdvisor scales back Instant Booking in favor of meta-search ads

Loyalty and hospitality: Taking on the OTAs at their own game

Loyalty and hospitality: Taking on the OTAs at their own game After years of complaining about OTAs and how they have inserted themselves in the relationship with their customers, most major hotel brands have identified loyalty programs as the tool to re-engage directly with their customers – but for many, their efforts so far fall short of the goal. Source: Hotel Marketing Loyalty and hospitality: Taking on the OTAs at their own game