20 reasons to leave Booking.com’s Genius program The Genius rewards program is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the hotel’s own direct channel, their website. Source: Hotel Marketing 20 reasons to leave Booking.com’s Genius program
Google trials metasearch for packages in UK and Germany Google revealed Tuesday that it is doing an early experiment in how to sell bundled flights and hotels via its travel search results. Package travel is huge in Europe, and Google’s trial will be watched closely. Source: Hotel Marketing Google trials metasearch for packages in UK and Germany
Booking.com expected to appeal controversial court ruling A new statement released by Booking.com indicates that the company will issue a formal objection to the legal ruling from a Turkish court. Source: Hotel Marketing Booking.com expected to appeal controversial court ruling
Expedia plans to increase marketing spend in Europe Expedia has not been aggressive in its marketing spend in Europe lately. But its global head of retail, Gary Morrison, says that strategy is about to change. Source: Hotel Marketing Expedia plans to increase marketing spend in Europe