Loyalty and hospitality: Taking on the OTAs at their own game After years of complaining about OTAs and how they have inserted themselves in the relationship with their customers, most major hotel brands have identified loyalty programs as the tool to re-engage directly with their customers – but for many, their efforts so far fall short of the goal. Source: Hotel Marketing Loyalty and hospitality: Taking on the OTAs at their own game
TripAdvisor embraces online food delivery with Grubhub integration Those using the travel giant’s mobile apps and website in the U.S. will soon be able to click a button to order food while browsing for eateries. Source: Hotel Marketing TripAdvisor embraces online food delivery with Grubhub integration
Reported travel fraud cases against consumers up 20% Almost 6,000 unsuspecting UK travelers lost a total of £7.2 million from holiday booking fraud last year. The most common types of fraud involve the sale of airline tickets, booking accommodation online and timeshare sales. Source: Hotel Marketing Reported travel fraud cases against consumers up 20%
U.S. hotels plan lobbying push over Priceline-Expedia ‘monopoly’ The American Hotel & Lodging Association plans a campaign saying the online travel companies use unfair practices in their search businesses, according to board meeting documents seen by Bloomberg. Source: Hotel Marketing U.S. hotels plan lobbying push over Priceline-Expedia ‘monopoly’