Loyalty and hospitality: Taking on the OTAs at their own game

Loyalty and hospitality: Taking on the OTAs at their own game After years of complaining about OTAs and how they have inserted themselves in the relationship with their customers, most major hotel brands have identified loyalty programs as the tool to re-engage directly with their customers – but for many, their efforts so far fall short of the goal. Source: Hotel Marketing Loyalty and hospitality: Taking on the OTAs at their own game