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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Booking.com quietly closes Villas.com rental brand

Booking.com quietly closes Villas.com rental brand “Test and learn” is the official message behind Booking.com‘s decision to shut down the Villas.com standalone vacation rentals brand this week. Source: Hotel Marketing Booking.com quietly closes Villas.com rental brand

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

OTAs will stay relevant in a post-search world

OTAs will stay relevant in a post-search world Even though many believe OTAs “cracked the desktop search code,” they will remain relevant in a post-search world of apps, artificial intelligence and machine learning. Source: Hotel Marketing OTAs will stay relevant in a post-search world

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The balance of power for selling hotel rooms

The balance of power for selling hotel rooms Multiple industry participants view the recent spurt of hotel consolidation as a trend that fuels a rivalry against the major OTAs. While there are other overarching factors, this is certainly a facet to consider. Source: Hotel Marketing The balance of power for […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

As Google experiments with a mobile first index, what does it mean for SEO?

As Google experiments with a mobile first index, what does it mean for SEO? Although mobile first indexing is at an early stage – with Google itself admitting there are still many challenges to overcome – it no doubt signals an important shift that website design and SEO will have […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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