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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

How chatbots could have helped Delta Airlines during its computer outage

How chatbots could have helped Delta Airlines during its computer outage Human agents are not as good at sifting through data quickly. A chatbot can look at a passenger record and determine that the customer always flies business class, travels with kids, or prefers more leg room. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airbnb co-founder talks design, trust, and new community models

Airbnb co-founder talks design, trust, and new community models Figuring out what’s next for Airbnb, as far as products go, however, is the main role of co-founder and chief product officer Joe Gebbia. Skift recently reached out to Gebbia to ask him about what Airbnb has up its sleeve next? […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Millennials like hotels and travel agents, says Amex

Millennials like hotels and travel agents, says Amex American Express Travel is the latest big name to try to get inside the mind of the Millennials, and its findings show that when it comes to hotels, this demographic isn’t that different from their Baby Boomer parents. Source: Hotel Marketing Millennials […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Book direct: The numbers tell the story

Book direct: The numbers tell the story Based on Kalibiri Labs analysis, the data shows that direct brand.com hotel bookings are significant more profitable than OTA bookings, to the tune of a roughly 9 percent before factoring in ancillary spend which can take this to almost 18 percent. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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