Hilton launches 1,000th hotel featuring Digital Key technology Less than two years after launching an app functionality that gives Hilton Honors guests the ability to choose their room before arriving at a hotel and enter their room using the Hilton Honors app as a key, Hilton is scaling at a breakneck pace. Source: Hotel Marketing Hilton launches 1,000th hotel featuring Digital Key technology
Small hotels tailor amenities to upscale guests Small hotels are where it’s at for most upscale travelers. But when it comes to choosing a property, clients are looking for a lot more than marble bathrooms and a basket of fresh fruit. Source: Hotel Marketing Small hotels tailor amenities to upscale guests
Baby Boomer travelers ignoring print as online and word of mouth dominates, survey finds The data – which is likely to surprise many travel brands – shows an older demographic which is turning its back on print in favour of the web and word of mouth recommendations. Source: Hotel Marketing Baby Boomer travelers ignoring print as online and word of mouth dominates, survey finds
How Marriott became a storytelling powerhouse Rather than feed your bottom line with a few entertaining pieces of content, or even a short-term campaign, content marketing can indeed be an ongoing source of sustenance for a business. No one understands this better than Marriott. Source: Hotel Marketing How Marriott became a storytelling powerhouse