Putting the front desk in the hotel guest’s pocket While apps are not new in the hotel industry, the use of them and other tech tools has grown exponentially in the last five years as hoteliers seek new ways to meet the needs of guests, gain repeat customers, differentiate their brands and, ultimately, increase revenue. Source: Hotel Marketing Putting the front desk in the hotel guest’s pocket
Lastminute.com partners with Spotify to target music-loving travelers This intrinsic link between music and travel is the idea behind Lastminute.com’s new partnership with Spotify. Source: Hotel Marketing Lastminute.com partners with Spotify to target music-loving travelers
How La Quinta captured travelers – and increased conversions – by leading with data La Quinta, like many travel brands, wanted to capture new customers as well as encourage loyalty. This is how they did it. Source: Hotel Marketing How La Quinta captured travelers – and increased conversions – by leading with data
The mobile journey: A new perspective on mobile hospitality Viewing mobile hospitality as a core function of both guest service and operations is the first step toward meeting travelers where they want to be reached. Source: Hotel Marketing The mobile journey: A new perspective on mobile hospitality