Inventory Management: The achilles heel of hotel distribution Hotels must understand that there is only one thing they have that OTAs don’t have: hotel rooms. Without your rooms, they cannot do anything, no matter how much money they have. Source: Hotel Marketing Inventory Management: The achilles heel of hotel distribution
Google Travel exec details changing consumer behavior If you want to dig for new information about consumer behavior in travel and beyond it, Google’s a good place to start. Source: Hotel Marketing Google Travel exec details changing consumer behavior
Hotelbeds to connect to IHG’s central reservation system Rates, inventory and availability will be fully controlled by the hotels and transmitted in real-time via IHG’s central reservation system via Hotelbeds Group’s distribution network active in more than 120 markets. Source: Hotel Marketing Hotelbeds to connect to IHG’s central reservation system
Best Western launches ‘Better Book Direct’ campaign The new marketing drive aims to highlight that consumers can get the lowest prices in the market by booking directly on http://www.bestwestern.co.uk, via the call centre or directly with hotels. Source: Hotel Marketing Best Western launches ‘Better Book Direct’ campaign