Google on how travel marketers can own the customer journey

Google on how travel marketers can own the customer journey Planning a trip can be an arduous, thankless task. But marketers have new tools and tactics in their arsenal that can make the experience better. By combining data with digital audience solutions, savvy travel marketers can better connect with travelers – and drive more bookings. Source: Hotel Marketing Google on how travel marketers can own the customer journey

Putting the front desk in the hotel guest’s pocket

Putting the front desk in the hotel guest’s pocket While apps are not new in the hotel industry, the use of them and other tech tools has grown exponentially in the last five years as hoteliers seek new ways to meet the needs of guests, gain repeat customers, differentiate their brands and, ultimately, increase revenue. Source: Hotel Marketing Putting the front desk in the hotel guest’s pocket