Why travel hasn’t solved its mobile problem It seems as if every year since 2010 has been proclaimed as the “year of mobile” for brands across the spectrum. But this year, more than ever, having a mobile strategy for your ad spend has evolved from nice to have to being a necessity. Source: Hotel Marketing Why travel hasn’t solved its mobile problem
Google on how travel marketers can own the customer journey Planning a trip can be an arduous, thankless task. But marketers have new tools and tactics in their arsenal that can make the experience better. By combining data with digital audience solutions, savvy travel marketers can better connect with travelers – and drive more bookings. Source: Hotel Marketing Google on how travel marketers can own the customer journey
Dear Google, lend the travel industry your ears, please While Google is busy moving up the trip-planning funnel and perfecting the customer experience, there are questions the industry wants answering. Source: Hotel Marketing Dear Google, lend the travel industry your ears, please
Putting the front desk in the hotel guest’s pocket While apps are not new in the hotel industry, the use of them and other tech tools has grown exponentially in the last five years as hoteliers seek new ways to meet the needs of guests, gain repeat customers, differentiate their brands and, ultimately, increase revenue. Source: Hotel Marketing Putting the front desk in the hotel guest’s pocket