Lastminute.com partners with Spotify to target music-loving travelers This intrinsic link between music and travel is the idea behind Lastminute.com’s new partnership with Spotify. Source: Hotel Marketing Lastminute.com partners with Spotify to target music-loving travelers
How La Quinta captured travelers – and increased conversions – by leading with data La Quinta, like many travel brands, wanted to capture new customers as well as encourage loyalty. This is how they did it. Source: Hotel Marketing How La Quinta captured travelers – and increased conversions – by leading with data
The mobile journey: A new perspective on mobile hospitality Viewing mobile hospitality as a core function of both guest service and operations is the first step toward meeting travelers where they want to be reached. Source: Hotel Marketing The mobile journey: A new perspective on mobile hospitality
How cross-device marketing is changing the way brands engage travelers Advances in cross-device marketing orchestration are shifting how brands engage consumers on a more personalized basis across their entire customer journey by delivering the right content in the right channel at the right time. Source: Hotel Marketing How cross-device marketing is changing the way brands engage travelers