Metasearch: The winning approach to direct hotel bookings New Fastbooking data suggests, that since fourth quarter of 2016, metasearch has grown to become the most important advertising channel for hotels outpacing even Google AdWords. Source: Hotel Marketing Metasearch: The winning approach to direct hotel bookings
How buying GTA will strengthen Hotelbeds With GTA under its belt, subject to regulatory approvals, and its acquisition announcement last February of Tourico Holidays, Hotelbeds will be by far the dominant, global B2B bedbanks player. Source: Hotel Marketing How buying GTA will strengthen Hotelbeds
Travel-hacking millennials hit the road Today, travel doesn’t just stand for getting from one destination to another for millennials. Traveling is a part of their identity – a vital experience that helps them understand, grow and continuously reinvent their sense of self. Source: Hotel Marketing Travel-hacking millennials hit the road
Hilton embraces a ‘millennial mindset’ to meet customer expectations It’s no secret that millennials have high standards for customer experience, especially as companies like Amazon and Starbucks continue to raise the bar. The hospitality space is no exception, and Hilton has had to transform its business in numerous ways to keep up and thrive. Source: Hotel Marketing Hilton embraces a ‘millennial mindset’ to meet customer expectations