Five ways luxury resorts leverage technology for outstanding guest service Today’s hospitality technology has emerged as a crucial tool for hotels and resorts as they strive to balance their use of technology with classic and timeless customer service. Source: Hotel Marketing Five ways luxury resorts leverage technology for outstanding guest service
How six travel & hospitality brands use personalisation to enhance the customer experience For brands in the travel and hospitality industry – effective personalisation can range from interactive content to targeted banners and customised travel itineraries. Source: Hotel Marketing How six travel & hospitality brands use personalisation to enhance the customer experience
Can regulatory bodies curb the growing influence of OTAs? Initiatives like AHLA’s “Search Smarter” might not decrease the popularity of the OTAs but curb the advantage they created and provide a fairer playing field for hotel suppliers as well. Source: Hotel Marketing Can regulatory bodies curb the growing influence of OTAs?
The challenges hotel brands face to cut out the OTA ‘middleman’ Though the big hotel chains are spending a significant amount in their marketing campaigns to encourage direct bookings, one might wonder how successful the efforts will be. Here’s a closer look at some campaigns and where the OTAs stand in all this. Source: Hotel Marketing The challenges hotel brands face to cut out the OTA ‘middleman’