How Microsoft harnesses machine learning for travel sourcing Machine learning allows Microsoft to cluster travelers and build persona types based on behavioral features – bookings, expenses, history, everything it knows – giving the Microsoft travel team a solid foundation for setting up its travel solutions. Source: Hotel Marketing How Microsoft harnesses machine learning for travel sourcing
Two-thirds of EU travel websites mislead on prices Two-thirds of travel booking websites provide misleading information on prices and so breached EU consumer protection rules, the European Commission said on Friday. Source: Hotel Marketing Two-thirds of EU travel websites mislead on prices
Airlines make more money selling miles than seats The golden goose isn’t your ticket or bag fee – it’s the credit card you use to collect frequent flier miles. Source: Hotel Marketing Airlines make more money selling miles than seats
Kayak’s new travel site is… a spreadsheet? Kayak has launch Kayak at Work – a version of the popular search engine, that’s obfuscated as a Google Sheets spreadsheet. Source: Hotel Marketing Kayak’s new travel site is… a spreadsheet?