OTAs remain the dominant booking force for hotels around the world A paper to be released later this week by Sabre and Phocuswright, giving hotels advice on how to position themselves in an increasingly multi-channel distribution landscape, is backed by primary research into the booking habits of consumers. Source: Hotel Marketing OTAs remain the dominant booking force for hotels around the world
Why is the travel industry so interested in millennials? According to Expedia group general manager for South-East Asia and India, Simon Fiquet, they have become one of the largest generations in history who are “keen on traveling and experiencing things”. A millennial would rather spend on travel than buy a car. Source: Hotel Marketing Why is the travel industry so interested in millennials?
The difficult coexistence between Booking.com and your hotel website The marriage between Booking.com and the hotel worked well until the former started capturing sales quota that were too high, surpassing 30% and even up to 50% of a hotels online bookings. Source: Hotel Marketing The difficult coexistence between Booking.com and your hotel website
TripAdvisor chairman’s takeover comments not a vote of confidence TripAdvisor chairman Greg Maffei, who’s Liberty TripAdvisor Holdings is the company’s controlling shareholder, thinks a potential acquirer might be able to extract more value out of the company’s 375 million user base than the market currently ascribes to it. Source: Hotel Marketing TripAdvisor chairman’s takeover comments not a vote of confidence