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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

How resorts can beat Airbnb at “Living There”

How resorts can beat Airbnb at “Living There” The new Airbnb TV ads should strike terror in your heart, especially if you manage or own a resort. The ads hit an emotional high note: Don’t go there, live there. Implicit in the campaign is the spin that somehow hotels encroach […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How Marriott personalizes at scale

How Marriott personalizes at scale Marriott’s VP Digital Marketing discusses taking a guestcentric approach to hotel marketing, engaging consumers with personalized and useful content, and tracking social with its dedicated M Live centers. Source: Hotel Marketing How Marriott personalizes at scale

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Smartphones dominate last-minute hotel bookings

Smartphones dominate last-minute hotel bookings Mobile eats up 29% of online travel bookings in the U.S. in Q1 2016, and even more the closer it gets to the trip, according to a new Criteo study. Source: Hotel Marketing Smartphones dominate last-minute hotel bookings

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How major hotel brands are downsizing in all the right ways

How major hotel brands are downsizing in all the right ways Big hotel chains are going low-budget, appealing to workers for whom cost and cool are more important than cushy comfort. Source: Hotel Marketing How major hotel brands are downsizing in all the right ways

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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