New research shows OTA consolidation harms consumers OTAs intentionally modify and reorder search results based on commission fees, creating bias on their websites and ultimately costing consumers choice and value, according to a report released today by Professor Benjamin Edelman of the Harvard Business School. Source: Hotel Marketing New research shows OTA consolidation harms consumers
OTA or hotel direct – the OTAs view The Travel Technology Association, which represents online intermediaries, has hit back at a study from the American Hotel & Lodging Association which highlighted dangers of booking online, other than on the hotels’ websites. Source: Hotel Marketing OTA or hotel direct – the OTAs view
Sabre sued for data breach of Synxis hotel res system A California resident has filed a class action against Sabre because of the credit card data breach in Sabre’s SynXis hotel reservations system. Source: Hotel Marketing Sabre sued for data breach of Synxis hotel res system
Travel Ranking Factors 2017: Data Insights that travel sites need to know for performing on Google New research identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their visibility in Google searches. Source: Hotel Marketing Travel Ranking Factors 2017: Data Insights that travel sites need to know for performing on Google