OTA bookings linked to lower guest satisfaction When guests book through an independent travel website or mobile app instead of directly with the hotel, they are more likely to experience a problem and to be less satisfied with their stay, according to a new J.D. Power study. Source: Hotel Marketing OTA bookings linked to lower guest satisfaction
With the Expedia deadline looming, Hyatt signs new deal with Booking.com Hyatt and Booking.com quietly signed a new and restructured distribution agreement a year short of the prior agreement’s expiration as the U.S.-based hotel chain seeks leverage in its contentious negotiations with Expedia. Source: Hotel Marketing With the Expedia deadline looming, Hyatt signs new deal with Booking.com
Growth of mobile presents challenge & opportunity for hotels Hotel apps and mobile capabilities have become a vital part of guest experience and a key contributor to overall hotel guest satisfaction, according to the J.D. Power 2017 North America Hotel Guest Satisfaction Index Study. Source: Hotel Marketing Growth of mobile presents challenge & opportunity for hotels
Most companies overspend on Last Room Availability Rates, CWT says CWT Solutions Group, the consulting division of Carlson Wagonlit Travel, published research that shows a 5 percent gap between the perceived and actual value of Last Room Availability rates. Source: Hotel Marketing Most companies overspend on Last Room Availability Rates, CWT says