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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Six hotel trends for 2017

Six hotel trends for 2017 When the American Hotel & Lodging Association asked its members what they see on the horizon for 2017, 8,000 hotels responded. Here’s what they see as the top six trends. Source: Hotel Marketing Six hotel trends for 2017

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Booking.com powers hotels for Southwest, its first U.S. airline

Booking.com powers hotels for Southwest, its first U.S. airline Amsterdam-based Booking.com quietly began powering hotel bookings on Southwest.com, displacing the previous partner, Expedia Inc.’s Orbitz Worldwide. Source: Hotel Marketing Booking.com powers hotels for Southwest, its first U.S. airline

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Can direct-booking campaigns end up with both sides declaring victory?

Can direct-booking campaigns end up with both sides declaring victory? Shifting hotel bookings to their own websites is clearly a positive for the large hotel chains, but online travel agencies could actually come out ahead, as well. Source: Hotel Marketing Can direct-booking campaigns end up with both sides declaring victory?

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

A year after Lufthansa’s GDS surcharge, Sabre sees no big impact

A year after Lufthansa’s GDS surcharge, Sabre sees no big impact Just over a year after Lufthansa Group implemented a surcharge on GDS bookings, the distribution strategy has not had any “meaningful impact” on Sabre, CEO Tom Klein said during the company’s third-quarter earnings call on Wednesday. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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