Change is ahead for online travel The rise of the technological age has transformed consumer expectations and demands, requiring travel content providers to differentiate their services in many different ways and to be able to dynamically target their customers based on preferences and aspects of the end to end trip. Source: Hotel Marketing Change is ahead for online travel
Was Turkey’s Booking.com ban necessary? The country’s tourism sector, which is struggling already amid a severe crisis, is now experiencing total chaos because of the ban on the hotel reservation website booking.com that came as the result of a case opened by the Association of Turkish Travel Agencies. Source: Hotel Marketing Was Turkey’s Booking.com ban necessary?
Travelzoo closes search business Metasearch isn’t the sure path to riches that companies like Kayak, Skyscanner, and Momondo have made it seem — as deals publisher Travelzoo has learned the hard way. Source: Hotel Marketing Travelzoo closes search business
Lufthansa launches social networking platform The one-of-a-kind online photo album is organized like a neuronal network, where users’ travel memories are collected, then connected through associations such as destination, activity and date. Source: Hotel Marketing Lufthansa launches social networking platform