Baby Boomer travelers ignoring print as online and word of mouth dominates, survey finds The data – which is likely to surprise many travel brands – shows an older demographic which is turning its back on print in favour of the web and word of mouth recommendations. Source: Hotel Marketing Baby Boomer travelers ignoring print as online and word of mouth dominates, survey finds
How Marriott became a storytelling powerhouse Rather than feed your bottom line with a few entertaining pieces of content, or even a short-term campaign, content marketing can indeed be an ongoing source of sustenance for a business. No one understands this better than Marriott. Source: Hotel Marketing How Marriott became a storytelling powerhouse
Airbnb keeps making money and controversy January 2017 may have marked the first time a hospitality provider – in this case, Trump International Hotels – had the official backing of a sitting U.S. president. Unofficially, though, Airbnb had Trump Hotels beat by 10 months in the presidential endorsement game. Source: Hotel Marketing Airbnb keeps making money and controversy
Most travel categories seeing search growth, says Google Ruairidh Roberts, industry head at Google, gave an update on early year peak demand among UK consumers. City and short break holidays was the best performing category, up 9.9% year on year in February. Source: Hotel Marketing Most travel categories seeing search growth, says Google