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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Travel agents struggle to market against OTAs

Travel agents struggle to market against OTAs When it comes to reaching consumers, travel agencies don’t have the resources to fight against travel providers and online booking titans. They need to be more creative with the tools they do have, and many are experimenting on social media and other digital […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Mind the gap: What hotel customers expect and what they get

Mind the gap: What hotel customers expect and what they get HSMAI’s Marketing Advisory Board recently discussed the growing two-way dependency and integration of marketing and operations – and what you can do to align and leverage your efforts to get the results you want. Source: Hotel Marketing Mind the […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

U.S. online hotel room rates are up 0.6% from a year ago this October

U.S. online hotel room rates are up 0.6% from a year ago this October Hotel room rates in the top-25 most popular U.S. destinations are averaging $219.06 this October, up from $212.57 in September, according to online hotel rooom price indices from trivago. Source: Hotel Marketing U.S. online hotel room […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Travel Weekly’s 2016 travel industry survey

Travel Weekly’s 2016 travel industry survey Travel Weekly’s annual by-the-numbers look at how the travel agency channel is evolving. This year’s sampling of more than 1,800 agents found a sharp increase in home-based agent revenue; that terrorism tops airfare costs as the issue keeping agents up at night; and more […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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