Why TripAdvisor might be looking out for buyers After trying really hard to transition itself from a metasearch and travel review leader to a hotel booking platform, it seems TripAdvisor is now saying ‘enough is enough.’ Source: Hotel Marketing Why TripAdvisor might be looking out for buyers
Facebook: Traveling companion for the next decade? As the social giant continues to make inroads into the travel industry, Lee McCabe, global head of Facebook’s travel strategy, says most of the big shifts in the industry are a by-product of mobile. Source: Hotel Marketing Facebook: Traveling companion for the next decade?
Google & Facebook move to shorten the distance between discovery and booking Google Bucket lists and Facebook City Guides are trip planning tools that are shortening the distance between discovery and booking. And with their respective market dominance, they will be the players to watch this year. Source: Hotel Marketing Google & Facebook move to shorten the distance between discovery and booking
Ctrip’s strategic threat to Expedia and Priceline While Priceline and Expedia want to be as global as they can be, servicing Brazilians, Dutch, Spaniards, Nigerians, Egyptians, Chinese, Americans, and Canadians, Ctrip’s vision primarily is to accommodate and support Chinese travelers. Source: Hotel Marketing Ctrip’s strategic threat to Expedia and Priceline