Airbnb just learned, it’s really hard to localize your brand name for China

Airbnb just learned, it’s really hard to localize your brand name for China The company tested over 1,000 possibilities to come up with a Chinese brand name for Airbnb. And now it experiences a backlash on social media, with critics saying the new name is hard to pronounce and doesn’t make sense. Source: Hotel Marketing Airbnb just learned, it’s really hard to localize your brand name for China