Airbnb just learned, it’s really hard to localize your brand name for China

Airbnb just learned, it’s really hard to localize your brand name for China The company tested over 1,000 possibilities to come up with a Chinese brand name for Airbnb. And now it experiences a backlash on social media, with critics saying the new name is hard to pronounce and doesn’t make sense. Source: Hotel Marketing Airbnb just learned, it’s really hard to localize your brand name for China

Expedia on how to transform guest reviews into actionable insights

Expedia on how to transform guest reviews into actionable insights Expedia launched Guest Review Insights, a new sentiment analysis tool to help hotels manage and improve their online reputation, and as a result, attract more travelers while maximizing guest experiences on property. Source: Hotel Marketing Expedia on how to transform guest reviews into actionable insights