GDPR a key challenge for hotels The General Data Protection Regulation (GDPR) will come into force in May 2018 and require any business that handles the personal data of EU citizens to ensure adequate protection is in place to prevent theft or misuse. Source: Hotel Marketing GDPR a key challenge for hotels
Brand USA: Hotel execs warn of dire consequences U.S. hotel executives offered some blistering words and dire warnings over a Trump Administration budget plan to slash funding to the Brand USA program – a marketing initiative that promotes the U.S. as a travel destination around the world. Source: Hotel Marketing Brand USA: Hotel execs warn of dire consequences
Kayak enables emoji search for select destinations Kayak is allowing users to search for select destinations by emoji “because spelling things is so 2015”. Source: Hotel Marketing Kayak enables emoji search for select destinations
Hotel CEOs love direct booking but they have varied views about strategy Whether you choose to view it as a war or not, it’s fairly unanimous that nearly every hotelier wishes he or she would have more direct bookings versus bookings made through an online travel agency. Source: Hotel Marketing Hotel CEOs love direct booking but they have varied views about strategy