TripAdvisor considering major marketing push for Instant Booking At a high level, TripAdvisor believes a brand marketing investment would enable it to reach a broad audience and could help to accelerate the user perception shift to TripAdvisor as a place to price compare and book. Source: Hotel Marketing TripAdvisor considering major marketing push for Instant Booking
There’s a “new” Hilton this year Now that the company has successfully spun off its timeshare and real estate investment businesses, the “new” Hilton will be focusing on building direct customer relationships and improving loyalty. Source: Hotel Marketing There’s a “new” Hilton this year
Egencia to launch new expense product suite Egencia plans to launch a suite of expense management products for the modern business traveler. After revolutionizing the booking experience through technology, Egencia is now bringing this innovative spirit to the world of expense management, the company says. Source: Hotel Marketing Egencia to launch new expense product suite
New breed of travel agency does more than book trips Austin’s Departure Lounge books your trips while doubling as a wine and coffee bar, one of a new breed of vacation planners Source: Hotel Marketing New breed of travel agency does more than book trips