How Marriott’s real-time mobile rewards strategy results in 100pc conversions

How Marriott’s real-time mobile rewards strategy results in 100pc conversions Marriott is perfecting the art of doling out real-time rewards by targeting social media users mentioning the brand and offering them loyalty points that are instantly added to their accounts, resulting in a 100 percent conversion rate. Source: Hotel Marketing […]

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Is the full-service hotel dead?

Is the full-service hotel dead? For some industry experts, hotels have to either become low-cost leaders and go “ridiculously” select by charging guests for ancillary services and amenities or they have to go in the opposite direction and do something “truly differentiated” and exclusive. Source: Hotel Marketing Is the full-service […]

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