Curated hotel rates: Using relevant content to boost bookings The concept of “curating” rates revolves around being able – from all of the booking information that is available to show or “present” to the guest at that moment – to curate from that information that which is most relevant to the guest. Source: Hotel Marketing Curated hotel rates: Using relevant content to boost bookings
Why travel agents own the luxury market Yes, there are still doubters and yes, there will be luxury sold directly via online services – but suppliers that want to show real ROI, robustly embracing the trade is the smart strategy. Source: Hotel Marketing Why travel agents own the luxury market
Priceline thinks it has the ‘muscle’ to offer private rates Commenting on major hotel chains offering exclusive loyalty rates to their members in an effort to undercut online travel agencies, Priceline Group executive chairman Jeffery Boyd said his company has the “muscle and technology” to do something similar for its own customers. Source: Hotel Marketing Priceline thinks it has the ‘muscle’ to offer private rates
TripAdvisor unveils new chatbot for Facebook Messenger As more consumers are turning to mobile messaging apps to connect with businesses and aid in personal planning, the bot provides a new way for TripAdvisor users to interact with the platform. Source: Hotel Marketing TripAdvisor unveils new chatbot for Facebook Messenger