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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

From Berlin to Barcelona; will Airbnb ruin our most loved cities?

From Berlin to Barcelona; will Airbnb ruin our most loved cities? The Association of British Travel Agents warns that the popularity of companies such as Airbnb was leading to such an influx of visitors that there was a danger that some of Europe’s most attractive historic cities would be ruined. […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Cvent launches public Group Business Trends dashboard

Cvent launches public Group Business Trends dashboard The company just announced the free, public beta release of Group Business Trends, an interactive portal that includes high-level data in four key categories: ADR, sales behaviors, RFPs, and planners. Built-in filters allow you to see our data on your specific major metropolitan […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Focus on hotel loyalty programs increasing

Focus on hotel loyalty programs increasing For consumers that are more price-loyal than hotel-loyal, hotel loyalty programs compete with OTA programs like Booking.com Genius, who ease dealing with multiple memberships across multiple brands. Source: Hotel Marketing Focus on hotel loyalty programs increasing

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Travelers not yet seeing the value of truly personalized travel experiences

Travelers not yet seeing the value of truly personalized travel experiences The inability of travel providers and other companies to earn the trust of consumers is a huge roadblock to winning customers and building brand loyalty. More than in any other sector, travel consumers are comfortable making purchases without human […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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