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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Data-driven hotel content: The metrics that matter

Data-driven hotel content: The metrics that matter Identifying the goals of your content and knowing what you want it to achieve will help you determine which metrics to focus on. Source: Hotel Marketing Data-driven hotel content: The metrics that matter

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Categories: Marketing Articles
Posted by marketingcomgr

Essential mobile travel stats for hotels in 2019

Essential mobile travel stats for hotels in 2019 When it comes to travel, the shift to mobile continues to rise – and not just as a way to find inspiration. Source: Hotel Marketing Essential mobile travel stats for hotels in 2019

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Categories: Marketing Articles
Posted by marketingcomgr

How to leverage audiences for Google Hotel Ads

How to leverage audiences for Google Hotel Ads In 2018, Google made audience segmentation available in Hotel Ads. There are currently three categories available for use in Hotel Ads: remarketing lists, customer match, and similar audiences. Source: Hotel Marketing How to leverage audiences for Google Hotel Ads

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Categories: Marketing Articles
Posted by marketingcomgr

Customer data platforms in travel: Worthy of the hype?

Customer data platforms in travel: Worthy of the hype? CMOs spent two-thirds of their 2018 budgets on customer retention and growth, understanding customer needs through analytics. Source: Hotel Marketing Customer data platforms in travel: Worthy of the hype?

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Categories: Marketing Articles
Posted by marketingcomgr
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