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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Hotels without humans

Hotels without humans The challenge of getting the just-right balance among human staff, technology, service and guest autonomy is perhaps one of the more perplexing operational tasks a hotel general manager faces. Source: Hotel Marketing Hotels without humans

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The rise of metasearch and its effect on hotel distribution

The rise of metasearch and its effect on hotel distribution The next big thing in hotel distribution might be metasearch, says Cindy Estis Green, CEO and co-founder of Kalibri Labs. While metasearch has been a factor in hotel distribution for a while, it might soon become a dominant player in […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Group booking pace provides longer-term opportunities for hoteliers

Group booking pace provides longer-term opportunities for hoteliers Hoteliers in major North American markets can look forward to an improved group booking pace beginning at the end of 2016 and continuing into 2017, demonstrating its value in capturing incremental business as hoteliers prepare for the New Year. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

The best and worst hotels for cashing in rewards points

The best and worst hotels for cashing in rewards points A new study compares earning and burning points at six different hotel chains and found average payback at Wyndham is nearly 14%. The lowest payback: Starwood Preferred Guest, where stays earned back only 5.6% of value in rewards. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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