TripAdvisor is being massively outspent by its biggest rivals As it tries to compete with Expedia, Priceline and others to become a leading hotel-booking site, TripAdvisor faces a dilemma that numerous competitors have faced before – getting massively outspent in marketing. Source: Hotel Marketing TripAdvisor is being massively outspent by its biggest rivals
Drop in US interest revealed by Kayak search data Searches for 2017 holiday flights to key US destinations have “fallen off a cliff”, according to new research. As a result, average prices for hotel rooms in Las Vegas have dropped on average 39%, in San Francisco by 34% and New York by 32%. Source: Hotel Marketing Drop in US interest revealed by Kayak search data
TripAdvisor: UK room rates set for sharp fall TripAdvisor has announced the results of its 2017 Hotel Pricing Report, revealing UK hotel room rates will be significantly cheaper in 2017 compared to 2016. Source: Hotel Marketing TripAdvisor: UK room rates set for sharp fall
Hotel CEOs aren’t slowing down their push for direct bookings Now, with a year’s worth of data to rely on, most hotel CEOs seem more confident than ever in the ability for their direct booking strategies to have an impact on bookings. Source: Hotel Marketing Hotel CEOs aren’t slowing down their push for direct bookings