Revenue management: Capturing untapped potential Industry practitioners and revenue management (RM) educators, meeting recently in Orlando in the U.S., are in agreement: there is a great shortage of well-qualified revenue managers. Source: Hotel Marketing Revenue management: Capturing untapped potential
‘Silver traveler’ survey reveals sector’s strength Despite older generations often being cited as big advocates of travel agents, they actually prefer to book directly with a tour operator. Source: Hotel Marketing ‘Silver traveler’ survey reveals sector’s strength
The (ongoing) trouble with travel distribution: Customer experience Companies that can solve real customer needs, including through partnerships with other members of the travel ecosystem, will position themselves at the vanguard of travel distribution, says McKinsey & Company. Source: Hotel Marketing The (ongoing) trouble with travel distribution: Customer experience
TripAdvisor is being massively outspent by its biggest rivals As it tries to compete with Expedia, Priceline and others to become a leading hotel-booking site, TripAdvisor faces a dilemma that numerous competitors have faced before – getting massively outspent in marketing. Source: Hotel Marketing TripAdvisor is being massively outspent by its biggest rivals