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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

How Expedia turns visitors into customers

How Expedia turns visitors into customers As a large travel site, Expedia gets its users from search, social, referrals, direct type-ins and paid channels. How Expedia tailors its user experience for visitors coming in from each of these channels can teach you a lot about conversion rate optimization. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

For Expedia and Priceline voice-based search is the next frontier in travel

For Expedia and Priceline voice-based search is the next frontier in travel It’s hard to disagree with the fact that travel planning and booking are set for a social revolution. But how long will it be until voice-controlled interfaces hit the mainstream? Source: Hotel Marketing For Expedia and Priceline voice-based […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Corporate travel buyers welcome Marriott-Starwood merger

Corporate travel buyers welcome Marriott-Starwood merger The completion of Marriott International’s US$13 billion acquisition of Starwood Hotels & Resorts Worldwide last Friday is greeted by corporate travel managers with more enthusiasm than apprehension. Source: Hotel Marketing Corporate travel buyers welcome Marriott-Starwood merger

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Sabre maps future of travel tech in Asia Pacific

Sabre maps future of travel tech in Asia Pacific Sabre outlined the travel industry’s latest technological innovations and trends to more than 500 members of the Asia Pacific trade last week, at its first Asia Pacific Travel Technology Exchange. Source: Hotel Marketing Sabre maps future of travel tech in Asia […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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