Cornell: The future of hotel revenue management A survey of some 400 revenue management professionals finds that the application of hotel RM has gradually become more strategic and more centralized, but changes in RM practices have come more slowly than expected in the past six years. Source: Hotel Marketing Cornell: The future of hotel revenue management
Google’s travel search dilemma Despite its best efforts, Google can’t seem to shake continued concerns that it is favoring its own content in search results, putting other marketers at a disadvantage. How should travel marketers develop their search strategy in this environment? Source: Hotel Marketing Google’s travel search dilemma
Airbnb still struggles to compete with hotels Occupancy at Airbnb properties follows the same trends as the hotel sector, with cities that experience high demand for hotel rooms also seeing high levels of Airbnb use. But overall, occupancy and rates at Airbnb properties are lower than their equivalent hotel accommodation. Source: Hotel Marketing Airbnb still struggles to compete with hotels
Brexit benefit: Falling Pound boosts tourist spending in the UK Brexit’s long-term effects are still to be seen, but the weakening of the pound since the UK’s vote to leave the EU is helping push up retail spending by foreign visitors to the UK. Source: Hotel Marketing Brexit benefit: Falling Pound boosts tourist spending in the UK