Service with a smile: Why hotels of the future are high-touch, not high-tech

Service with a smile: Why hotels of the future are high-touch, not high-tech When most people stay at YOTEL, they believe they’re witnessing one of the hotels of the future. But when Ron Swidler, principal of branding at Chicago-based hospitality design firm The Gettys Group, stayed there, he saw something else entirely. Source: Hotel Marketing Service with a smile: Why hotels of the future are high-touch, not high-tech

Targeting and converting hotel guests will get more complex in 2017

Targeting and converting hotel guests will get more complex in 2017 The new year will see hotels engage in a greater sophistication when it comes to targeting potential guests, as well as an increase in the percentage of budgets focused on repeat guests and upping those guests’ spend of wallet. Source: Hotel Marketing Targeting and converting hotel guests will get more complex in 2017