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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Travel has entered era of ‘cyber insecurity’

Travel has entered era of ‘cyber insecurity’ That is the view of security specialist and political scientist Pete Singer, who told the World Travel and Tourism Council (WTTC) summit in Dallas that cyber fraud cost an estimated $500 billion globally last year and the annual bill is estimated to hit […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airbnb forges trail to the mountains

Airbnb forges trail to the mountains Unlike most lodging conferences where Airbnb is considered Public Enemy #1, the company found a receptive audience at last weeks Mountain Travel Symposium. The company presented its efforts to provide a fuller experience than merely providing a lodging unit. Source: Hotel Marketing Airbnb forges […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Gartner on what loyalty means to customer experience

Gartner on what loyalty means to customer experience Today, many marketers are measuring what they believe to be loyalty but is actually something very different and much less. Reminding ourselves what the word “loyalty” really means can improve our brands’ marketing analytics, customer experience, and customer retention. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotel marketers need an integrated SEO/PPC strategy more than ever

Hotel marketers need an integrated SEO/PPC strategy more than ever On the back of recent changes by internet giant Google hotel operators could face a fall in online revenues – unless they respond with a fully integrated approach to their digital marketing. Source: Hotel Marketing Hotel marketers need an integrated […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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