IHG launches 2017 trends report on the ‘Age of I’ Intercontinental Hotels Group launched its 2017 Trends Report – The Uncompromising Customer: Addressing the Paradoxes of the ‘Age of I’. The report highlights the uncompromising nature of today’s customer who increasingly expect brands to deliver experiences that satisfy contradictory needs. Source: Hotel Marketing IHG launches 2017 trends report on the ‘Age of I’
2017 hotel RFP season gave some power back to buyers The 2017 hotel RFP season proved more favorable for buyers than in recent years, as corporates saw softer rate increases than projected and a slightly more amenable negotiating climate as the season progressed. Source: Hotel Marketing 2017 hotel RFP season gave some power back to buyers
Golden Week’s bookings increase reconfirms Chinese interest in European travel Tourism to Europe declined significantly in 2016 due to continued security anxieties, but the dates surrounding Chinese New Year, which falls on Jan. 28 this year, hint that interest in European destinations is on the mend. Source: Hotel Marketing Golden Week’s bookings increase reconfirms Chinese interest in European travel
The great loyalty rate debate Hilton, Marriott, Accor Hotels and Choice Hotels International heavily promoted loyalty club membership-driven book direct campaigns. Many independent analysts however questioned its purpose, effectiveness and long-term effect on hotel profitability. Source: Hotel Marketing The great loyalty rate debate