TripAdvisor surfaces the world’s best beaches with 2017 Travelers’ Choice Awards This year, Baia do Sancho, in Brazil, was ranked by TripAdvisor reviewers as the global winner and Florida’s Siesta Beach is #1 in the U.S. Source: Hotel Marketing TripAdvisor surfaces the world’s best beaches with 2017 Travelers’ Choice Awards
Number of sites leisure travelers visit before booking drops by 88% The latest research by Fuel Travel and Flip.to shows that, on average, leisure travelers are only visiting 4.4 unique sites before booking. This is a massive decline from the past where research suggested upwards of 38 sites (based on a 2015 Expedia Media Solutions study). Source: Hotel Marketing Number of sites leisure travelers visit before booking drops by 88%
IHG buoyed by mobile growth, direct booking occupancy gains Digital revenue for the year totalled $4.3 billion, with mobile digital revenue reaching $1.6 billion and for the first time constituting more than 50% of global digital traffic. In China, that number is 60%. Source: Hotel Marketing IHG buoyed by mobile growth, direct booking occupancy gains
Travelport reports strong results Travelport announces its financial results for Q4 and full year 2016. The company’s Travel Commerce Platform continues to expand, with Beyond Air growing by 18%, driven by its hospitality content and mobile solutions. Source: Hotel Marketing Travelport reports strong results