Are travel brands failing to capitalize on own-brand traffic? Travel marketers spend a huge amount of time trying to get people on to their brand’s booking channels but should they instead spend more time improving these channels? A new white paper suggests that closing the loop is the most profitable thing marketers can do. Source: Hotel Marketing Are travel brands failing to capitalize on own-brand traffic?
Google reigns over Facebook in digital travel ads Google is unlikely to compete head-on with online travel leaders Expedia and Priceline Group, while Facebook poses little threat to Google in travel-related advertising, says RBC Capital. Source: Hotel Marketing Google reigns over Facebook in digital travel ads
Egencia growing fast but TMCs still dominating large corporate accounts Egencia handled $6.3 billion in gross bookings last year. It aims to double that annual volume over the next four years. In 2016, lodging was a growth driver, with “room nights stayed” growing more than 16 percent. Source: Hotel Marketing Egencia growing fast but TMCs still dominating large corporate accounts
Airbnb to disrupt luxury travel further with expected acquisition Short-term home rental service Airbnb is innovating in the luxury travel space and responding to consumer demand with its soon-to-be-finalized purchase of Luxury Retreats, a similar service working with only upscale properties. Source: Hotel Marketing Airbnb to disrupt luxury travel further with expected acquisition