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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Booking.com powers hotels for Southwest, its first U.S. airline

Booking.com powers hotels for Southwest, its first U.S. airline Amsterdam-based Booking.com quietly began powering hotel bookings on Southwest.com, displacing the previous partner, Expedia Inc.’s Orbitz Worldwide. Source: Hotel Marketing Booking.com powers hotels for Southwest, its first U.S. airline

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Can direct-booking campaigns end up with both sides declaring victory?

Can direct-booking campaigns end up with both sides declaring victory? Shifting hotel bookings to their own websites is clearly a positive for the large hotel chains, but online travel agencies could actually come out ahead, as well. Source: Hotel Marketing Can direct-booking campaigns end up with both sides declaring victory?

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

A year after Lufthansa’s GDS surcharge, Sabre sees no big impact

A year after Lufthansa’s GDS surcharge, Sabre sees no big impact Just over a year after Lufthansa Group implemented a surcharge on GDS bookings, the distribution strategy has not had any “meaningful impact” on Sabre, CEO Tom Klein said during the company’s third-quarter earnings call on Wednesday. Source: Hotel Marketing […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotels want guests to experience ‘luxploration’

Hotels want guests to experience ‘luxploration’ Starwood Hawaii, comprised of 11 hotels across the five islands, has dubbed the idea that travelers want adventurous experiences with a posh edge “luxploration.” But the word goes beyond a marketing gimmick. Source: Hotel Marketing Hotels want guests to experience ‘luxploration’

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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