Are travel brands failing to capitalize on own-brand traffic?

Are travel brands failing to capitalize on own-brand traffic? Travel marketers spend a huge amount of time trying to get people on to their brand’s booking channels but should they instead spend more time improving these channels? A new white paper suggests that closing the loop is the most profitable thing marketers can do. Source: Hotel Marketing Are travel brands failing to capitalize on own-brand traffic?

Egencia growing fast but TMCs still dominating large corporate accounts

Egencia growing fast but TMCs still dominating large corporate accounts Egencia handled $6.3 billion in gross bookings last year. It aims to double that annual volume over the next four years. In 2016, lodging was a growth driver, with “room nights stayed” growing more than 16 percent. Source: Hotel Marketing Egencia growing fast but TMCs still dominating large corporate accounts

Airbnb to disrupt luxury travel further with expected acquisition

Airbnb to disrupt luxury travel further with expected acquisition Short-term home rental service Airbnb is innovating in the luxury travel space and responding to consumer demand with its soon-to-be-finalized purchase of Luxury Retreats, a similar service working with only upscale properties. Source: Hotel Marketing Airbnb to disrupt luxury travel further with expected acquisition