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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Big brands continue to dominate travel industry’s search traffic

Big brands continue to dominate travel industry’s search traffic In online travel, search generates 42% of all traffic to the industry, making it the most important source of traffic. “Restaurants near me” becomes most expensive keyword in industry at $3.78 followed by “cheap hotels” at $3.35 per click. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Study finds Marriott to be consumers’ favorite brand

Study finds Marriott to be consumers’ favorite brand The study also found that, while many are using mobile apps to find and book hotels, newer technologies such as check-in kiosks aren’t yet enjoying the same level of success. Source: Hotel Marketing Study finds Marriott to be consumers’ favorite brand

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Ritz-Carlton blurs lines between business and pleasure for corporate events

Ritz-Carlton blurs lines between business and pleasure for corporate events The Ritz-Carlton Hotel Company is innovating in the meetings and events space by encouraging organizers to book with its new sensory-stimulating conference program. Source: Hotel Marketing Ritz-Carlton blurs lines between business and pleasure for corporate events

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

What Kayak learned about conversion

What Kayak learned about conversion At Kayak, SWAT stands for Special Weapons And Tactics and is reponsible for some of the most fruitful changes the company introduced to its website, like switching the text on the bookings page from “Book,” to “Select,” to “View.” Source: Hotel Marketing What Kayak learned […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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