New Cornell report highlights value of hotel amenities

New Cornell report highlights value of hotel amenities A new report from Cornell University’s Center for Hospitality Research suggests a return on investment analysis to determine which amenities are the best ones to offer. Some amenities are great at attracting first-time guests, while others have a significant impact on generating repeat business. Source: Hotel Marketing New Cornell report highlights value of hotel amenities

Are travel brands failing to capitalize on own-brand traffic?

Are travel brands failing to capitalize on own-brand traffic? Travel marketers spend a huge amount of time trying to get people on to their brand’s booking channels but should they instead spend more time improving these channels? A new white paper suggests that closing the loop is the most profitable thing marketers can do. Source: Hotel Marketing Are travel brands failing to capitalize on own-brand traffic?