Online hotel booking market estimated to exceed $100 billion in 2016

Online hotel booking market estimated to exceed 0 billion in 2016 The worldwide market volume for online hotel bookings alone is estimated to exceed $100 billion in 2016, with package holidays and vacation rentals such as Airbnb adding another $75 billion in annual revenues, according to Statista’s Digital Market Outlook. Source: Hotel Marketing Online hotel booking market estimated to exceed 0 billion in 2016

Insights into the booking paths of American, British and Canadian travelers

Insights into the booking paths of American, British and Canadian travelers Expedia Media Solutions has launched a new study by comScore, The Traveler’s Path to Purchase, which identifies trends and behaviors of American, British and Canadian consumers along the 45-day digital journey leading up to a travel purchase. Source: Hotel Marketing Insights into the booking paths of American, British and Canadian travelers