The failure of hotel loyalty programs to defend against Airbnb, quantified

The failure of hotel loyalty programs to defend against Airbnb, quantified Members of hotel loyalty programs are more likely than other travelers to have booked a stay in Airbnb. Thirty-six percent of travelers enrolled in a hotel loyalty program say they’ve tried Airbnb, compared to 15% of non-loyalty travelers, according to a report from Morgan Stanley Research. Source: Hotel Marketing The failure of hotel loyalty programs to defend against Airbnb, quantified