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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

HomeAway’s transition under Expedia ‘progressing well’

HomeAway’s transition under Expedia ‘progressing well’ According to analyst Cantor Fitzgerald, HomeAway’s transition is progressing well, with robust growth in paid search volume and a wide range of changes to the website. Source: Hotel Marketing HomeAway’s transition under Expedia ‘progressing well’

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

TripAdvisor to switch off KeepMeBooked

TripAdvisor to switch off KeepMeBooked TripAdvisor is to shut down the KeepMeBooked reservation and marketing platform it obtained as part of the recent HouseTrip acquisition. Source: Hotel Marketing TripAdvisor to switch off KeepMeBooked

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How resorts can beat Airbnb at “Living There”

How resorts can beat Airbnb at “Living There” The new Airbnb TV ads should strike terror in your heart, especially if you manage or own a resort. The ads hit an emotional high note: Don’t go there, live there. Implicit in the campaign is the spin that somehow hotels encroach […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

How Marriott personalizes at scale

How Marriott personalizes at scale Marriott’s VP Digital Marketing discusses taking a guestcentric approach to hotel marketing, engaging consumers with personalized and useful content, and tracking social with its dedicated M Live centers. Source: Hotel Marketing How Marriott personalizes at scale

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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