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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Marriott ups offer, wins Starwood bid

Marriott ups offer, wins Starwood bid Marriott reached an amended agreement to acquire Starwood Hotels & Resorts after boosting its bid to $13.6 billion, which is 10% higher than the agreement the two companies reached in November and about 2% more than a competing bid that Anbang Insurance Group made […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Marriott has visions of a massive loyalty program

Marriott has visions of a massive loyalty program Marriott International CEO Arne Sorenson said Monday that there is “tremendous opportunity” in its planned merger with Starwood Hotels & Resorts, indicated by Marriott’s higher offer to acquire the company. Source: Hotel Marketing Marriott has visions of a massive loyalty program

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

STR: Occupancy declines at U.S. hotels in February

STR: Occupancy declines at U.S. hotels in February February’s average daily rate at U.S. hotels increased 3.6 percent year over year to $120.80, according to STR, but occupancy dipped 0.8 percent to 61.7 percent. Source: Hotel Marketing STR: Occupancy declines at U.S. hotels in February

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hilton is trawling for millennials on Snapchat

Hilton is trawling for millennials on Snapchat With a typical customer aged over 35 and traveling on business, Hilton knows it has to connect with a younger demographic more likely to crash at an Airbnb when hitting the music festival circuit. Enter Snapchat, naturally. Source: Hotel Marketing Hilton is trawling […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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