Millennials opting for luxury hotels … sometimes Younger travelers, who traditionally have favored travel at a more affordable price point, could be making a foray into higher-end travel and staying at more luxury hotels, according to speakers at the 2017 Americas Lodging Investment Summit. Source: Hotel Marketing Millennials opting for luxury hotels … sometimes
What travel retail can teach marketers Where the travel industry lags behind other retailers in their marketing automation and personalization techniques, the industry is now poised in front of a real opportunity to drive revenue growth by capturing the market’s interest in and appetite for travel spending. Source: Hotel Marketing What travel retail can teach marketers
Creating the coveted hotel guest experience Oracle commissioned Phocuswright to conduct the survey, which polled more than 2,700 U.S. and European travelers, to better understand technology’s impact on the hotel-guest experience and gain insight into making it a differentiator for winning new business. Source: Hotel Marketing Creating the coveted hotel guest experience
New Expedia experiment aims to reduce hotel booking stress Expedia is currently working on an experiment with the help of volunteers in order to understand people’s emotions when they’re navigating its website. Source: Hotel Marketing New Expedia experiment aims to reduce hotel booking stress