What drives hotel direct bookings in the future? Direct bookings are more expensive to obtain than ever before. Why? Hotels are simply not getting enough direct business to water down the costs of driving the traffic, developing websites and converting the customer. The challenge here is one of volume. Source: Hotel Marketing What drives hotel direct bookings in the future?
Airbnb: We’re a positive force in black and Latino neighborhoods Airbnb says that’s why its business is better for black, Latino and other non-white neighborhoods than hotels – rather than having places clustered in one neighborhood, its rentals are dispersed throughout cities and that brings in more money to those areas. Source: Hotel Marketing Airbnb: We’re a positive force in black and Latino neighborhoods
Hospitality trends to look for in 2017 The hospitality industry is ringing in the new year with some developments that are on track to not only improve the guest experience, but also add new services to build brand loyalty. Source: Hotel Marketing Hospitality trends to look for in 2017
What’s the biggest change for luxury hotel operators? Twenty years ago, the hotel was ahead of the guest. Today’s guest, if they want a new bathroom, they tear it out and put in something they saw in a magazine. Meaning there is more pressure on hotels to keep up and more investment. Source: Hotel Marketing What’s the biggest change for luxury hotel operators?