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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Hotels need to up their personalisation game to compete

Hotels need to up their personalisation game to compete Personalisation is what separates a good and a bad hotel experience. When done well, guests will hardly notice. For them, everything just feels right. Many things can be done without asking, but it should also be possible to customise a stay […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Marriott ups offer, wins Starwood bid

Marriott ups offer, wins Starwood bid Marriott reached an amended agreement to acquire Starwood Hotels & Resorts after boosting its bid to $13.6 billion, which is 10% higher than the agreement the two companies reached in November and about 2% more than a competing bid that Anbang Insurance Group made […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Marriott has visions of a massive loyalty program

Marriott has visions of a massive loyalty program Marriott International CEO Arne Sorenson said Monday that there is “tremendous opportunity” in its planned merger with Starwood Hotels & Resorts, indicated by Marriott’s higher offer to acquire the company. Source: Hotel Marketing Marriott has visions of a massive loyalty program

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

STR: Occupancy declines at U.S. hotels in February

STR: Occupancy declines at U.S. hotels in February February’s average daily rate at U.S. hotels increased 3.6 percent year over year to $120.80, according to STR, but occupancy dipped 0.8 percent to 61.7 percent. Source: Hotel Marketing STR: Occupancy declines at U.S. hotels in February

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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