TripActions raises .6 million for its corporate travel booking tool Based on the idea that people spend more money when it’s on their company’s dime, the startup offers employees rewards for staying under a target budget. Source: Hotel Marketing TripActions raises .6 million for its corporate travel booking tool
Business Travel: Uber was the single most-expensed supplier in Q4 In all, Uber accounted for 6 percent of transactions, more than other top suppliers like Starbucks, Delta and American Airlines. Source: Hotel Marketing Business Travel: Uber was the single most-expensed supplier in Q4
Tablets now biddable on Google Hotel Ads As of today, advertisers can adjust bids on tablets in Google’s Hotel Ads. This represents an exciting opportunity for advertisers to correct the price that they are paying for tablet traffic. Source: Hotel Marketing Tablets now biddable on Google Hotel Ads
The search for hotel accommodation New research from TrustYou found that 77% of travelers search keywords relating to accommodation and/or locations, 57% of travelers search for hotels, 49% search for a location, and 31% searching for a combination of the two. Source: Hotel Marketing The search for hotel accommodation