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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Smart data marketing in hospitality: The secret to maximizing direct bookings

Smart data marketing in hospitality: The secret to maximizing direct bookings CRM Data is only one part of a hotel’s customer engagment and acquisition strategy. The more important one – and the one that drives direct bookings – is Intent Data: targeting and engaging travel consumers who are “in the […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Google updates study on mobile travel search and booking behaviour

Google updates study on mobile travel search and booking behaviour A new study by Google takes an updated look at the role of mobile in travel search and shopping with a focus on flights. Among the findings: 80% book online, but still only 9% do so on smartphones. Source: Hotel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Marriott and Starwood merger set to change travel buying

Marriott and Starwood merger set to change travel buying Marriott’s acquisition of Starwood will change the hotel industry significantly, says Carlson Wagonlit Travel and urges travel buyers to think about the implications and plan how it will change their travel programmes. Source: Hotel Marketing Marriott and Starwood merger set to […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

US inbound travel slumping due to strong dollar

US inbound travel slumping due to strong dollar International inbound travel has been on the decline for the past three months, according to the U.S. Travel Association’s Travel Trends Index, and the trend is likely to continue this year. Source: Hotel Marketing US inbound travel slumping due to strong dollar

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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