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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Google to hotels: We pick your profile photo

Google to hotels: We pick your profile photo Last Friday, Google switched virtually every hotel profile photo in their Hotel Local Pack results from an exterior to an interior shot. No matter what profile photo you choose, Google is going to make the choice that optimizes their monetization of local. […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

OTAs outperform market thanks to mobile

OTAs outperform market thanks to mobile Speaking at the Phocuswright Europe conference in Dublin last week, Phocuswright director, consumer research, Marcello Gasdia said European mobile gross bookings had grown by 17% in 2015, outstripping the overall 5% increase in gross travel bookings and a 13% jump in the online travel […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Expedia tells hotel owners to watch their franchise brands

Expedia tells hotel owners to watch their franchise brands Expedia claims, its average compensation rates have gone down in an effort to make the OTA value proposition to hotel owners even stronger. Hotel brands however have yet to make a step in the same direction by reducing their franchise fees. […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

European online travel marketplace Evaneos picks up $21M funding

European online travel marketplace Evaneos picks up M funding Evaneos, the European travel marketplace, has beefed up its coffers once again. The French startup has raised a further $21 million in funding, money it will use to continue developing the product and for international expansion, including a planned U.S. launch. […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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