U.S. hotels lack visibility overseas

U.S. hotels lack visibility overseas Despite efforts to target international travelers, few U.S.-based Luxury Hotels appear near the top of E.U. search results. Only a handful of North American brands have been able to attract significant visibility, according to L2’s Regional Search Strategies. Source: Hotel Marketing U.S. hotels lack visibility […]

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Expedia shows off website psychology lab

Expedia shows off website psychology lab During a recent media trip to Expedia’s headquarters, media from around the world were given a behind-the-scenes look at how researchers at Expedia’s Innovation Lab conduct experiments, analyse graphs and then translate people’s responses into making the Expedia online experience more user-friendly for users […]

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