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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Beta buttons and lots of flexibility: Marriott’s new innovation lab hotel

Beta buttons and lots of flexibility: Marriott’s new innovation lab hotel The Charlotte Marriott City Center is now home to what’s up and coming for the worldwide brand. Some innovations, like digital guest room keys, are being tested at other Marriott properties, but Charlotte is the new proving ground for […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Why hotels need a 24-hour refund rule

Why hotels need a 24-hour refund rule The domestic airline industry already has a federally mandated 24-hour rule for cancellations. Should hotels offer the same courtesy? Many already do. Source: Hotel Marketing Why hotels need a 24-hour refund rule

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Corporate Hotel Rate Negotiations 2017: A change in the balance of power from sellers to buyers

Corporate Hotel Rate Negotiations 2017: A change in the balance of power from sellers to buyers Following among the largest increases in corporate contract rates in decades of typically between 5.75 to 7 percent for 2016, the forecast for 2017 is for increases on 3.25 to 4.0 percent. Here are […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Hotel direct booking campaigns won’t hurt Priceline and Expedia says study

Hotel direct booking campaigns won’t hurt Priceline and Expedia says study Hilton and Marriott’s substantial advertising campaigns to entice direct bookings on their websites and to steal share from online travel agencies does not mean the sky is falling for sites such as Expedia, Booking.com and Ctrip, according to a […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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