Accor: Loyalty schemes facing up the future It is a fact: consumers love loyalty schemes. Nevertheless, due to our society evolution, their expectations are changing for a personalized, flexible and digital approach. Here are some of these new trends that will punctuate the daily life of loyalty schemes. Source: Hotel Marketing Accor: Loyalty schemes facing up the future
Are GDSs still useful for travel agents? The question of whether GDSs remains a relevant middleman in today’s evolving travel landscape continues to be a hot topic of discussion at ASEAN Tourism Conference last week, as industry players bring different sides of the argument to the table. Source: Hotel Marketing Are GDSs still useful for travel agents?
Expedia trolled Trump on Inauguration Day with anti-wall TV ad A lot of public companies are actively wondering how they will counter an onslaught if they become a target of the new administration in Washington. It’s therefore a fairly gutsy act when Expedia sticks its proverbial neck out. Source: Hotel Marketing Expedia trolled Trump on Inauguration Day with anti-wall TV ad
Hilton targeting upscale, unbranded hotels with new Tapestry Collection The segment provides Hilton with massive growth opportunities, given it is estimated there are over 15,000 unbranded hotels in the upscale segment around the world. Source: Hotel Marketing Hilton targeting upscale, unbranded hotels with new Tapestry Collection