2017 hotel RFP season gave some power back to buyers The 2017 hotel RFP season proved more favorable for buyers than in recent years, as corporates saw softer rate increases than projected and a slightly more amenable negotiating climate as the season progressed. Source: Hotel Marketing 2017 hotel RFP season gave some power back to buyers
Golden Week’s bookings increase reconfirms Chinese interest in European travel Tourism to Europe declined significantly in 2016 due to continued security anxieties, but the dates surrounding Chinese New Year, which falls on Jan. 28 this year, hint that interest in European destinations is on the mend. Source: Hotel Marketing Golden Week’s bookings increase reconfirms Chinese interest in European travel
The great loyalty rate debate Hilton, Marriott, Accor Hotels and Choice Hotels International heavily promoted loyalty club membership-driven book direct campaigns. Many independent analysts however questioned its purpose, effectiveness and long-term effect on hotel profitability. Source: Hotel Marketing The great loyalty rate debate
How to plan your next vacation with a chatbot Need to book a hotel on the go, or a friendly dinner recommendation while exploring a new city? There’s a bot for that. Source: Hotel Marketing How to plan your next vacation with a chatbot