Google showing hotel search results with pricing trends Looks like Google introduced new hotel search features. The first is Google showing pricing trends by day, week, etc for booking hotels. The second is Google shows how well the hotel is rated when you click on the hotel name. Source: Hotel Marketing Google showing hotel search results with pricing trends
How hospitality brands are re-creating the idea of loyalty OTAs have taken traffic away from airlines and hotels, and now everyone has to work harder to find and keep a traveler. The quest for self-improvement, coupled with the disruption of the sharing economy, is driving a new era in loyalty. Source: Hotel Marketing How hospitality brands are re-creating the idea of loyalty
Cornell: The future of hotel revenue management A survey of some 400 revenue management professionals finds that the application of hotel RM has gradually become more strategic and more centralized, but changes in RM practices have come more slowly than expected in the past six years. Source: Hotel Marketing Cornell: The future of hotel revenue management
Google’s travel search dilemma Despite its best efforts, Google can’t seem to shake continued concerns that it is favoring its own content in search results, putting other marketers at a disadvantage. How should travel marketers develop their search strategy in this environment? Source: Hotel Marketing Google’s travel search dilemma