How to jumpstart your hotel’s direct bookings through search engine marketing More than 25% of direct online revenue for hotels comes directly through Search Engine Marketing (SEM) initiatives, making these paid placements in the search engines an especially critical piece of a property’s digital marketing budget. Source: Hotel Marketing How to jumpstart your hotel’s direct bookings through search engine marketing
Trivago’s IPO will help to fund even more TV ads The Germany-based hotel metasearch site spends a whopping 88% of its revenue on advertising. And, if it can pull off a successful initial public offering then Trivago will resupply its advertising war chest. Source: Hotel Marketing Trivago’s IPO will help to fund even more TV ads
Uber bets on artificial intelligence Uber envisions a future in which a fleet of vehicles can make the most complex maneuvers while carting passengers around without the help of a driver. To achieve that, cars will need to get a whole lot smarter. Source: Hotel Marketing Uber bets on artificial intelligence
Amadeus introduces the Chinese traveler 2.0 More disposable income and a curiosity to explore the outside world have given rise to the huge surge in Chinese travelers. They’re not what they used to be. So the question is whether the industry is ready for “Chinese Traveler 2.0.” Source: Hotel Marketing Amadeus introduces the Chinese traveler 2.0