How Starwood Hotels engages high-value travelers with timely ads

How Starwood Hotels engages high-value travelers with timely ads Starwood Hotels wanted to stay top of mind with loyal site visitors when they go online to find hotel rooms. To encourage these visitors to take the next step, the brand used remarketing lists for search ads (RLSA) to reach them at the moment they decide to book a room, leading to a higher ROI. Source: Hotel Marketing How Starwood Hotels engages high-value travelers with timely ads

How Booking.com’s digital travel assistant planned our trip to Paris

How Booking.com’s digital travel assistant planned our trip to Paris All-knowing digital assistants are set to transform how we travel. Since late September, Booking.com has been quietly piloting the beta version of a predictive learning feature called Booking Experiences. Source: Hotel Marketing How Booking.com’s digital travel assistant planned our trip to Paris