How Starwood Hotels engages high-value travelers with timely ads Starwood Hotels wanted to stay top of mind with loyal site visitors when they go online to find hotel rooms. To encourage these visitors to take the next step, the brand used remarketing lists for search ads (RLSA) to reach them at the moment they decide to book a room, leading to a higher ROI. Source: Hotel Marketing How Starwood Hotels engages high-value travelers with timely ads
Concur also sees Airbnb corporate bookings growing Businesses are not necessarily moving away from booking hotel rooms for their employees, but what they are realising is there is an appetite – particularly from younger staff members to stay in less traditional accommodation, according to Concur. Source: Hotel Marketing Concur also sees Airbnb corporate bookings growing
Uber now suggests destinations based on your calendar Uber’s calendar integration is now going live, surfacing destination suggestions based on meetings and events you have scheduled, provided you’re okay with giving the Uber rider app access to your device’s native calendar service. Source: Hotel Marketing Uber now suggests destinations based on your calendar
How Booking.com’s digital travel assistant planned our trip to Paris All-knowing digital assistants are set to transform how we travel. Since late September, Booking.com has been quietly piloting the beta version of a predictive learning feature called Booking Experiences. Source: Hotel Marketing How Booking.com’s digital travel assistant planned our trip to Paris