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archive-title Category Archives: Marketing Articles

Category Archives: Marketing Articles

Category Archives: Marketing Articles

Improving the guest experience through apps

Improving the guest experience through apps Moving beyond online bookings, hoteliers are exploring another area of the online hotel landscape: The burgeoning app market. Source: Hotel Marketing Improving the guest experience through apps

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Owning the digital conversation to maximize revenue growth

Owning the digital conversation to maximize revenue growth New and emerging digital, mobile and social travel options are drawing consumers’ attention, and hotels are determining how to best connect with those consumers on these emerging distribution channels. Source: Hotel Marketing Owning the digital conversation to maximize revenue growth

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Are online travel sites providing biased information?

Are online travel sites providing biased information? A cyber war has erupted in recent weeks between major OTAs such as Expedia and Priceline.com and hotel chains over how some discounts are being offered. Consumers, for their part, are caught in the middle of a fight many have no idea even […]

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com

Airbnb’s unregulated commercial activity

Airbnb’s unregulated commercial activity More than seven months have passed since Airbnb issued its “community compact.” Unfortunately, those objectives have yet to bear fruit. Source: Hotel Marketing Airbnb’s unregulated commercial activity

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Categories: Marketing Articles
Posted by markus busch hotelmarketing com
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