Marriott: Transaction-based loyalty programs require deeper understanding of customers

Marriott: Transaction-based loyalty programs require deeper understanding of customers At Forrester’s CXNYC 2016 Marriott said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with them more fully, showcasing another opportunity for mobile’s precision. Source: Hotel Marketing Marriott: Transaction-based […]

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