The great loyalty rate debate Hilton, Marriott, Accor Hotels and Choice Hotels International heavily promoted loyalty club membership-driven book direct campaigns. Many independent analysts however questioned its purpose, effectiveness and long-term effect on hotel profitability. Source: Hotel Marketing The great loyalty rate debate
How to plan your next vacation with a chatbot Need to book a hotel on the go, or a friendly dinner recommendation while exploring a new city? There’s a bot for that. Source: Hotel Marketing How to plan your next vacation with a chatbot
The incredible shrinking hotel industry The hotel industry isn’t known for being quick to adapt and evolve, and it often finds itself scrambling to catch up with changes in technology and traveler behavior. Source: Hotel Marketing The incredible shrinking hotel industry
Shiji acquires ReviewPro China-based Shiji announced the acquisition of a majority stake in ReviewPro, the leading cloud-based data and analytics provider of Guest Intelligence solutions for hotels. Source: Hotel Marketing Shiji acquires ReviewPro