The smart hotelier’s top ten digital marketing resolutions for 2017

The smart hotelier’s top ten digital marketing resolutions for 2017 For HeBS Digital, in 2016 successful hotel digital marketing campaigns were all about ‘Book Direct’ strategies. In 2017, lowering distribution costs (the only cost driver hotels have control over), will be the only way to improve top line revenue and the bottom line. Source: Hotel Marketing The smart hotelier’s top ten digital marketing resolutions for 2017

Airbnb is becoming an even bigger threat to hotels, finds Morgan Stanley

Airbnb is becoming an even bigger threat to hotels, finds Morgan Stanley The report, called “Who will Airbnb hurt more – ootels or OTAs? … one year later” says the threat is greatest for hotels because “Airbnb usage has increased more than we thought it would and cannibalization of traditional hotels has also been higher.” Source: Hotel Marketing Airbnb is becoming an even bigger threat to hotels, finds Morgan Stanley