Airbnb’s threat to hotels is only getting sharper

Airbnb’s threat to hotels is only getting sharper The industry is already experiencing trouble with lower occupancy rates and smaller profits per room, and a new survey from Morgan Stanley points to more problems in the future. The bank’s survey found that Airbnb is presenting an even greater threat to hotels than expected. Source: Hotel Marketing Airbnb’s threat to hotels is only getting sharper

From looker to booker: How TripAdvisor helped steer a content company into an online retailer

From looker to booker: How TripAdvisor helped steer a content company into an online retailer In an interview with Marketing Land, TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction. Source: Hotel Marketing From looker to booker: How TripAdvisor helped steer a content company into an online retailer